We didn’t build a brochure. We built a machine that works every day: bookings, newsletter, shop and content in one place, all under the brand’s own roof. Every visit now feeds something the brand keeps — a contact, an order, an audience — instead of renting the relationship from third parties.

Designed and coded from scratch, the site runs in Italian and English from day one — fast, SEO-ready and mobile-first, where most of the audience actually is. A home ready to reach well beyond Rome, without losing what makes 180 grammi itself.

The standout is the menu: a fully interactive, mobile-first menu that’s effortless to browse. Sticky category navigation, instant jumps between sections, and a layout built for the way people actually order — on their phone, at the table or on the go.

What we delivered is a base, not a one-off. Search and analytics foundations are in place, the shop is ready to sell, and the whole system is built to scale — new pages, new markets, same backbone. The machine is live. The growth is next.

A restaurant’s real asset isn’t a follower count. It’s the direct line to its guests. We connected 180 grammi to Klaviyo, a professional CRM and email marketing platform, so every booking and sign-up becomes a first-party contact the brand owns, segments and re-engages. A real community, built in-house, instead of an audience rented from third-party platforms.

The brand doesn’t stop at the table. We’re extending 180 grammi beyond the pizza with a dedicated Shopify store: merch and e-commerce as a natural extension of the identity, a new revenue stream and a way for the community to take 180 grammi home. One brand, from the plate to the product.

In a matter of weeks, 180 grammi went from a generic page to a system the brand fully owns — bilingual, fast, and built to grow.

• A bespoke, bilingual website, live — fast and unmistakably 180
• An interactive, mobile-first menu, effortless to browse
• First-party data and community owned in-house, powered by Klaviyo (professional CRM and email marketing)
• SEO and analytics foundations in place from day one
• A Shopify store for merch and e-commerce, extending the brand beyond the plate