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The three pieces we keep coming back to, on the parts of the stack that decide whether the work pays.
Your Shopify checkout did not break. Your tracking did.
Shopify removed Additional Scripts on 26 August 2026 and nothing looked broken. What actually failed, and what...
Klaviyo Flows That Earn, and What Silently Breaks
Which Klaviyo flows earn, in what order to build them, and the settings that quietly stop them: double opt in,...
SEO vs AEO vs GEO, and What to Fund This Quarter
SEO, AEO and GEO defined precisely, what the evidence on AI search and clicks really shows, and what a consumer...
Your campaign is no longer your moat. In agentic commerce, brands are chosen by data that machines can trust, not...
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Design will not get you picked. Data will. As agentic commerce accelerates, your next buyer is an AI. If you...
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The moodboard era is over when the buyer is a bot. In agentic commerce, your value must be computable or...
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Your next buyer will not scroll. In agentic commerce, an assistant decides for them. If your brand value is not...
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Creative wins hearts, but AI shopping agents pick with math. If your product pages are poetry and pixels without computable...
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Your ads are not the problem. Your data is. As AI shopping agents take the first look at every product,...
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Marketing moodboards do not defend margin, operations do. The brands that will win 2026 are building a brand operating system,...
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Most fashion brands say they run lifecycle, but their Klaviyo is a calendar with coupons. Klaviyo lifecycle marketing is the...
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Cheaper clicks can be very expensive. AI creative optimization is the use of machine learning inside ad platforms to automatically...
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SEO, AEO and GEO are not three disciplines, and most of what is sold as GEO has controlled evidence against it. Here are the definitions, the research that is real, the research that is correlation, and the short list of work a consumer brand should actually pay for next quarter.
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Paid media is a variable cost with no accumulation, and the list is the only line in the P&L where last year's work still shows up this year. This is the build order that earns, the attribution honesty nobody volunteers, and the five settings that quietly break Klaviyo accounts.
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On 26 August 2026 Shopify finished removing Additional Scripts and script tags from the Thank You and Order Status pages, and almost nobody noticed, because storefronts kept working and orders kept landing. This is the post-mortem: the four checks to run now, the cart recovery numbers that survive scrutiny, and the ones we would cut.
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