We acted as the connector between The Hoxton and Roma Tropicale, aligning both sides to create a cohesive event that merged hospitality, local culture, and sustainable values.
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The Hoxton Rome x Roma Tropicale
Activation of the Roma Tropicale format inside The Hoxton Rome, bringing together hospitality, design, sustainability, and community.
The challenge was to connect The Hoxton with a local cultural format rooted in eco-conscious living, while amplifying the experience through professional media production.
Ensured stylistic and experiential coherence across all touchpoints, from set-up to guest flow, while maintaining a consistent eco-conscious identity.
Produced the full media package — photo coverage, video recap, and social-first assets — to document the event and amplify its reach beyond the physical venue.
Delivered storytelling materials optimized for The Hoxton and Roma Tropicale’s digital platforms, maximizing visibility and engagement.
The activation attracted a wide audience of plant lovers, eco-enthusiasts, and creatives, reinforcing The Hoxton Rome as a cultural hub. The sustainability-driven concept strengthened the event’s storytelling, while the media recap extended its impact online, reaching thousands of viewers and highlighting The Hoxton’s commitment to eco-friendly lifestyle experiences.