We designed the event format as a cultural touchpoint where The Hoxton’s hospitality could meet the underground music scene, highlighting the venue’s role as more than a hotel: a place of cultural exchange.
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The Hoxton Rome x Fischio
Launch of a cultural event format at The Hoxton Rome in partnership with Fischio, designed to merge hospitality, music, and community.
The challenge was to position The Hoxton as a cultural hub in Rome by curating a music-driven experience that resonated with the city’s creative audience.
Partnered with Fischio to curate a DJ line-up and bring in a network of local creatives and music lovers, ensuring the event felt authentic and deeply rooted in the Roman community.
Oversaw the full event execution, from technical setup and styling to guest flow, ensuring a seamless guest experience aligned with The Hoxton’s standards.
Produced a complete media package, professional photo coverage, video recap, and social-first snippets to extend the event’s visibility beyond the night itself.
The event attracted over 400 guests, filling The Hoxton Rome with an energetic and diverse audience. Social coverage generated strong engagement, with the recap video used across both Fischio’s and The Hoxton’s channels.
The project reinforced The Hoxton’s positioning as a cultural hub, connecting hospitality with music and lifestyle in Rome