Shaped SUEDE’s visual and conceptual identity, delivering a bold and versatile logo that captured its Roman streetwear roots.
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SUEDE store
Our collaboration with SUEDE Store focused on building a cohesive and impactful brand presence across multiple platforms.
The challenge was to evolve SUEDE from a local sneaker boutique into a recognizable lifestyle brand, shaping its identity while engaging its growing community online and offline.
Curated content strategies and managed social channels to foster community engagement, while building loyalty and retention through consistent newsletter campaigns.
We supported the launch and ongoing management of SUEDE’s Shopify-based online store — from catalog setup and banner design to product page optimization — ensuring a seamless shopping experience that drove engagement and conversions.
We planned and produced monthly editorials (brand stories, product features, city culture) and designed reusable landing templates. Each piece was tied to social, paid and newsletter, so content could travel and point back to a clean, shoppable path. A system— not one-offs—built to grow awareness and guide discovery into purchase.
Organized branded events, DJ sets, and collaborations that turned SUEDE into a cultural hub, strengthening customer loyalty and brand positioning.
Through over 12 years of strategic and creative direction, SUEDE evolved from a local sneaker boutique into an international brand with a strong cultural footprint.
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Successful launch and long-term management of the e-commerce platform, sustaining consistent sales growth across multiple markets.
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Significant increase in social engagement and community size, turning followers into loyal brand advocates.
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Branded events that attracted thousands of guests over the years, positioning SUEDE as a cultural hub in Rome.
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Recognition beyond Italy, with SUEDE becoming a reference point in the global streetwear scene