We crafted a message that resonated with modern women, highlighting the Cloudvista X as the ideal shoe for any terrain, from trails to city streets, with no compromises on style or performance.
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ON Running Cloudvista X
Launch the ON Cloudvista X, a performance shoe blending cutting-edge technology and contemporary design, while spotlighting women’s training.
The challenge was to connect ON with a community of female athletes and enthusiasts through an authentic partnership with VDC Studio, a platform dedicated to female-focused training.
Collaborated with VDC Studio to create content that emphasized female empowerment, engaging the community of women in fitness and training.
Directed and produced video assets, photography, and social-first content designed for publication across SUEDE’s and VDC’s digital platforms.
Launched a social media campaign with engaging visuals, videos, and stories to communicate the product’s benefits and values, building excitement and interaction with the target audience.
The campaign generated strong social media engagement, fostering a deeper connection with the female audience. The collaboration with VDC Studio positioned ON as a brand championing female empowerment through sport, while SUEDE successfully executed a campaign that combined product promotion with a powerful, motivational message.