We defined the narrative of the launch, connecting Diadora’s design heritage with Hasbro’s playful identity, and structured a dual activation strategy that targeted both community and lifestyle audiences.
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Diadora x Hasbro
For the launch of the new Diadora x Hasbro collaboration, we designed and executed a two-part activation that blended product storytelling, design culture, and playful experiences.
The challenge was to create visibility around the new silhouette by involving both the design community and a wider lifestyle audience, turning the launch into a cultural moment.
We engaged the sneaker and design community with an in-store talk at SUEDE, featuring designer Leo Colacicco in conversation with Collateral Magazine, amplifying the project through editorial coverage.
We extended the campaign with an evening event at The Hoxton Hotel: a branded dinner and playful activations with Hasbro games that created an immersive, community-driven brand experience.
We produced photo, video, and social-first content documenting both activations, ensuring extended digital reach and strengthening the storytelling of the collaboration.
The campaign positioned Diadora x Hasbro as a collaboration that merges creativity and playfulness, resonating across multiple audiences. The in-store talk gave cultural credibility through the design community, while the Hoxton event created a broader lifestyle impact. Media coverage and strong social engagement reinforced Diadora’s positioning as a brand that connects heritage, innovation, and contemporary culture.