We developed the creative concept and visual direction for the campaign, shooting a lifestyle story that captured the B560’s tennis heritage with a youthful, dynamic energy. The imagery reflected Diadora’s mix of sport legacy and contemporary style, rooted in Rome’s local culture.
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Diadora “B560”
We collaborated with Diadora for the launch of the new B560 silhouette, curating the full activation between creative direction, media production, and in-store experience.
The challenge was to reintroduce a heritage tennis model in a contemporary way, merging product storytelling with community culture through an authentic, lifestyle-driven campaign.
We involved local media, press, and SUEDE’s community to generate organic visibility and engagement, transforming the launch into a cultural moment shared between Diadora and its audience.
We produced photo and video content consistent with the campaign’s creative direction — from lifestyle shots to recap materials — designed for use across social, PR, and retail platforms.
We organized the in-store launch event at SUEDE, curating the full setup and visual layout, managing logistics, guest flow, and experience design to showcase the B560 collection in an authentic way.
The B560 launch connected Diadora’s tennis heritage with today’s lifestyle aesthetic. The visual storytelling and in-store activation generated strong social reach and participation, reaffirming SUEDE’s position as a cultural bridge between heritage sportswear and contemporary street culture.