We developed a launch concept that positioned SUEDE as the local hub for adidas Originals in Rome, blending product storytelling with authentic cultural relevance.
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adidas Originals “Falcon”
We teamed up with adidas Originals for the Rome launch of key silhouettes “Falcon”.
The challenge was to create a project that went beyond a simple product drop — connecting adidas with SUEDE’s community and transforming the store into a storytelling space.
We identified and activated a local testimonial who could represent the campaign’s energy — not just as a model, but as a storyteller connecting fashion, music, and lifestyle.
We produced the campaign’s photo and video assets, creating visual content optimized for both digital use and in-store storytelling.
We organized and managed the in-store launch event, transforming SUEDE into an immersive adidas Originals space for the day.
The campaign successfully positioned SUEDE as adidas Originals’ cultural partner in Rome. The in-store event brought together the local community, while the digital and social content extended the project’s visibility beyond the physical space.
Through an authentic voice and a strong storytelling approach, the launch elevated adidas’ presence in the city and strengthened its bond with SUEDE’s audience.