Born out of a sneaker boutique in Rome, EDEUS Studio was founded by Fabrizio De Lucia, an entrepreneur and creative who spent nearly two decades building and scaling brands from the inside launching stores, curating product drops, nurturing communities and learning what makes consumers tick.

Those hard-won lessons — the successes, the mistakes, the investments and the relationships — are the foundation of EDEUS today.

We believe the best work lives at the intersection of brand, content and commerce. That means mixing retailer-level insight with strategic clarity, editorial craft, data and next-gen tools like AI to create ideas that resonate and results you can measure.

No hype for hype’s sake: we’re here to unlock potential and make it perform.

Our studio is intentionally lean. We work with a trusted network of creatives — directors, photographers, copywriters, developers — to assemble the right team for each project, from streetwear and youth culture to hospitality and lifestyle.

Whether you’re a fresh label or an established brand looking to reach a new audience, we’ll meet you where you are and build a plan to get where you want to go.

Clarity

straight thinking, plain language, sharp choices.

Craft

editorial quality and attention to detail where it matters.

Collaboration

we listen, adapt and build together.

Impact

work that moves people and the numbers that matter.

Accountability

we show our work and measure what we do.